Online Engagement Specialist Marketing and Communications
Job Description
Online Engagement Specialist
Marketing and Communications, Lincoln Center
Fordham University
Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.
- Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
- We offer tuition remission for employees and their dependents
- A generous employer match towards a 403(b) retirement plan.
- As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
- As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.
- University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.
Hybrid Policy:
Please review the Hybrid Policy here.
Position Summary
Reporting to the Director of Online Communications, the Online Engagement
Specialist plays a pivotal role in shaping and executing Fordham’s digital
presence, ensuring it reflects the University’s values, mission, and goals,
showcases its strengths to prospective students, and provides the Fordham
community with relevant and engaging resources and content.
Additionally, they are responsible for supporting a community of campus-wide
web editors and developing and implementing comprehensive strategies that
optimize site performance and enhance the user experience using analytics and
data to drive development.
Essential Functions
∙Works closely with the Director of Online Engagement to assist web
editors university-wide with updating and maintaining web pages.
∙Serves as a project manager and takes initiative throughout the full
lifecycle of projects; remains informed on the status and progress of web
projects while lending knowledge and expertise.
∙Attends and assists with CMS training with the Director of Online
Engagement on a monthly basis and leads training sessions as needed
with groups of 15 people or more.
∙Participates actively in weekly team and university partnership project
meetings.
∙Corresponds and collaborates with faculty, staff, and students regarding
web updates via phone, email, in-person, and screen share.
∙Assists in developing new training materials and updating tutorials on an
ongoing basis.
∙Provides support during and after training sessions to assist with web
inquiries and to provide mini-training and refresher sessions.
∙Provides support with keywords and search engine optimization across
university websites, including the University News site in WordPress.
∙Manages the Fordham Website search appliance to ensure the application
is an effective tool for both internal and external audiences, leveraging
analytics and keyword matches.
∙Reviews web analytics (SiteImprove, Google Analytics, BrightEdge) and
provides metric reports to partners so they are aware of website
performance.
∙Assists with content marketing, web accessibility, and resolving
accessibility issues in PDF and digital forms.
Essential Functions Note
This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary.
Management Responsibilities
Guides work of other employees who perform essentially the same work and/or
student workers. Organizes, sets priorities, schedules and reviews work, but is
generally not responsible for final decisions in hiring, performance management
or compensation.
Additional Functions
∙Provides support and training to faculty, staff, and students as needed for
SiteImprove (web-governance tool), Terminalfour (CMS), and PDF
accessibility remediation (Adobe Acrobat Pro DC).
∙Serves as a lead with Search Engine Optimization best practices in
various search tools.
∙Assists the Communications team with WordPress support relating to best
web practices and web accessibility.
∙Liaises with the Creative Services team to select images for the web; crop
and resize images in Photoshop and Pixlr as needed.
∙Oversees training for student interns and delegates assignments, and
checks progress.
∙Informs university partners on the best web practices and accessibility
guidelines to ensure ADA compliance.
∙Remains abreast of the latest industry trends, tools, and best practices.
Required Qualifications: Education and Experience
∙B.A. or B.S. in Communications, Computer Science, or related field.
∙Minimum of 2 years of experience in digital communications including
website management, HTML, technical support, web analytics, and
Photoshop.
Required Qualifications: Knowledge and Skills
∙Familiarity with web communications best practices.
∙Familiarity with ADA compliance.
∙Excellent time management, customer service and support,
organizational, communication, and teamwork skills in order to assist
colleagues and the University community.
∙Capacity to handle multiple responsibilities and prioritize projects to stay
on top of workflow and strict deadlines.
∙Successful candidates should have a knowledge of and commitment to
the goals of Jesuit Education.
Minimum Starting Salary: $63,500
Maximum Starting Salary: $75,000
Note: Salary is commensurate with qualifications, experience, and skills.
START DATE: ASAP
APPLY HERE: https://careers.fordham.edu/postings/7610
ABOUT FORDHAM
Founded in 1841, Fordham is the Jesuit University of New York, offering an
exceptional education distinguished by the Jesuit tradition to more than 16,000
students in its 9 colleges and schools. It has residential campuses in the Bronx
and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center
Biological Field Station in Armonk, N.Y., and the London Centre in the United
Kingdom.
Fordham University is committed to excellence through diversity and
welcomes candidates of all backgrounds.
Fordham is an Equal Opportunity Employer – Veterans/Disabled and other
protected categories
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