Director, Social Media Marketing and Communications
Job Description
Director, Social Media
Marketing and Communications, Lincoln Center
Fordham University
Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.
- Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
- We offer tuition remission for employees and their dependents
- A generous employer match towards a 403(b) retirement plan.
- As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
- As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.
- University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.
Hybrid Policy:
Please review the Hybrid Policy here.
https://www.fordham.edu/human-resources/policies-guides-and-agreements/hybridremote-work-policy-for-administrators/
Position Summary
Reporting to the AVP of Content and Channel Engagement, the Director of Social
Media will play a pivotal role in shaping the University’s narrative across various
social media platforms, driving engagement, and fostering a sense of community
within Fordham and beyond.
The Director will collaborate closely with internal stakeholders, including
marketing and communications teams embedded throughout the institution,
undergraduate admissions, student affairs, athletics, development, and alumni
relations, to ensure alignment with overall institutional goals and objectives.
Performs work on weekends and evenings when necessary and minimal travel is
required.
Essential Functions
∙ Develops and implements a comprehensive, audience-centric social
media strategy aligned with Fordham University’s brand, marketing and
communication’s objectives.
∙ Leads a team responsible for creating and curating compelling cutting-
edge content for various social media platforms, fostering community
engagement and consistently building brand awareness.
∙ Develops and maintains a comprehensive social listening strategy to
consistently shape an agile social strategy, inform content development,
support brand reputation management, inform brand health measurement,
and support crisis management.
∙ Leads development of paid social campaigns, including stewarding
ideation, execution, measurement and optimization.
∙ Collaborates with cross-functional teams to ensure a consistent and
cohesive brand presence across all social media channels.
∙ Establishes and maintains key performance indicators (KPIs) to measure
the effectiveness of social media efforts and provide regular reports to
senior leadership.
∙ Leads planning and execution of crisis communication strategies on social
media platforms, working in collaboration with the UMC and Fordham’s
crisis team.
∙ Leads and facilitates a social media community of practice, bringing
together social media managers from around the institution to sharpen
skills, share best practices and consistently be polishing practices to best
support the Fordham brand.
Essential Functions Note
This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary.
Management Responsibilities
Supervises the work of other Fordham employees who are individual
contributors. Responsible for hiring, training and developing, managing
performance and administering corrective action. Has significant input in
compensation decisions.
Required Qualifications: Education and Experience
∙ Bachelor’s degree in marketing, communications, or a related field.
∙ Minimum of 5 years of experience in social media management, preferably
in a higher education or corporate setting.
Required Qualifications: Knowledge and Skills
∙ Proven track record of developing and implementing successful social
media strategies that align with organizational objectives.
∙ Experience development, implementing and optimizing social media
advertising and paid social campaigns.
∙ Proven track record and expertise in evaluating social media trends to
inform the creation and deployment of viral content.
∙ Proficiency in data analytics and experience using social media
management tools.
∙ Strong leadership and team management skills, with the ability to mentor
and motivate a diverse team.
∙ Must be comfortable working in a fast-paced, rapidly changing
environment.
∙ Excellent communication and interpersonal skills.
∙ Successful candidates should have a knowledge of and commitment to
the goals of Jesuit Education.
Preferred Qualifications
∙ Master’s degree in marketing, communications, or a related field.
∙ Demonstrated success in crisis communication management on social
media platforms.
Minimum Starting Salary: $85,000
Maximum Starting Salary: $105,000
Note: Salary is commensurate with qualifications, experience, and skills.
START DATE: ASAP
APPLY HERE: https://careers.fordham.edu/postings/7305
ABOUT FORDHAM
Founded in 1841, Fordham is the Jesuit University of New York, offering an
exceptional education distinguished by the Jesuit tradition to more than 16,000
students in its 9 colleges and schools. It has residential campuses in the Bronx
and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center
Biological Field Station in Armonk, N.Y., and the London Centre in the United
Kingdom.
Fordham University is committed to excellence through diversity and
welcomes candidates of all backgrounds.
Fordham is an Equal Opportunity Employer – Veterans/Disabled and other
protected categories
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